Introduction

• Tantangan Perubahan Bisnis: Adapt or Die
• Pentingnya Peran Sales Professional Dalam Perusahaan

Kompetensi Sales Strategic Professional

• Know Your Business: Vision, Mision, Target & Corporate Strategy
• Know Your Customer.
• Competence In Strategic Management
• Competence In Strategic Marketing (STP & 4P)
• Competence In Sales Strategic Management
• Competence In Selling Skill Process
• Mindset Sales & Motivation
• Competency Cognitive: Creative & Rational
• Competence In Problem Solving & Decision Making

Strategy Management

• Konsep, Prinsip dan Tujuan Strategy Management
• Scope Strategic Management
• Level of Strategic Management
• Corporate Strategic
• Business Unit Strategic
• Fungsional Strategic
• Strategic Analysis – SWOT & BCG
• Strategic Formulation

Strategy Marketing Management

• Konsep, Prinsip dan Tujuan Strategy Marketing Management
• Proses Pembuatan Marketing Strategy Management
• Strategic Market Analysis
• Strategic Marketing Mix
• Competitor Analysis
• Model Strategic Marketing: Model Generic Strategic, Model Ansoff Matrix,

Sales Strategy Management

• Konsep, Prinsip dan Tujuan Sales
• Sales Strategy Management
• Strategic Sales Analysis
• Formulation Sales Strategic
• Strategic Sales Promotion
• Customer Relationship Management
• Strategic Sales Building Relationship
• Strategic Sales Bulding Need
• Strategic Sales Presentation & Persuasion
• Strategic Sales Closing
• Strategic Customer Retention